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A Nigerian B2B e-commerce marketplace founded by Deepankar Rustagi, OmniRetail digitizes FMCG supply chains by connecting manufacturers, retailers, and distributors. Its platforms—Mplify, Omnibiz, and OmniPay—facilitate efficient resource allocation and credit provision to small retailers.
OmniRetail* is a Nigeria-based B2B e-commerce marketplace that has been recognized as one of Africa's fastest-growing companies. Founded by Deepankar Rustagi, OmniRetail aims to digitize FMCG supply chains by connecting manufacturers, retailers, and distributors through its platforms Mplify, Omnibiz, and OmniPay. The company focuses on streamlining supply chain processes and efficiently allocating resources, ensuring even remote retailers are well-served. OmniRetail remains asset-light to keep costs low and facilitate quick scaling, resulting in profitability. The company supports over 200 manufacturers, nearly 5,000 distributors, and 140,000 retailers.