Chari is a Moroccan e-commerce and fintech platform founded in 2020 by Sophia Alj and Ismael Belkhayat. The company enables small retailers to order inventory online with next-day delivery. Chari also offers a fintech app, Karny, which helps shopkeepers manage customer credits. The platform operates in Morocco and Ivory Coast, aiming to digitize the traditional retail sector.

Chari
A Moroccan e-commerce and fintech platform founded by Sophia Alj and Ismael Belkhayat in 2020. Chari enables 15,000 Moroccan shopkeepers to order inventory online with next-day delivery and offers a fintech app, Karny, to manage customer credits.
Introduction
Information
- PublisherFatimah Fatimah
- Websitewww.chari.ma
- Published date2025/04/27